Connecting Local Businesses with Local Consumers For Over 50 Years!
Connecting Local Businesses with Local Customers
Turn Local Trust Into Lasting Customers
The Community Advocate connects you with engaged readers who want to support local businesses like yours.
We have the right tools to help you grow
Turn Local Trust Into Lasting Customers
The Community Advocate connects you with engaged readers who want to support local businesses like yours.
We have the right tools to help you grow
This Isn’t Social Media. It’s Highly
Trusted Local Advertising
Show up where it counts: in the homes (and hands) of people who are engaged, informed,
and eager to support local businesses. Not in front of uninterested scrollers.
Real Subscribers, No Wasted Reach
Thanks to our rare postal designation, your message only goes to locals who’ve actively chosen to receive our paper. That means more qualified leads and zero wasted reach.
Your Ad, in
Good Company
You’ll be strategically placed and surrounded by high-quality, must-read local stories, not junk mail. Readers engage with our stories, and that attention carries over to your ads.
Personalized Local
Ad Strategy, On Us
We’ll build a plan that aligns with your goals, budget, and customer base. We've been connecting local businesses with local consumers for 50 years. Print & Digital options available.
Request a Free Consultation
No pressure. Just smart strategy, proven reach,
and real local results.
This Isn’t Social Media. It’s Highly Trusted Local Advertising
Show up where it counts: in the homes (and hands) of people who are engaged, informed,
and eager to support local businesses. Not in front of uninterested scrollers.
Real Subscribers, No Wasted Reach
Thanks to our rare postal designation, your message only goes to locals who’ve actively chosen to receive our paper. That means more qualified leads and no wasted reach.
Your Ad, in Good Company
You’ll be strategically surrounded by high-quality, must-read local stories, not junk mail. Readers engage with our stories, and that attention carries over to your ads.
Your Local Ad Strategy, On Us
We've been connecting local businesses with local consumers for 50 years and know how to build a plan that aligns with your goals, budget, and customers. Print & Digital.
Request a Free Consultation
No pressure. Just smart strategy, proven reach,
and real local results.
Ads That Feel Like a Recommendation,
Not a Sales Pitch
Local Advertising Builds Local Trust
We’re more than a paper. We are the local news.
We’ve built this trust on 50 years of credibility, community, and consistent delivery.
When your ad appears in our paper, you’re noticed. You’re remembered. And you’re chosen.
Ads That Feel Like a Recommendation,
Not a Sales Pitch
Local Advertising Builds Local Trust
We’re more than a paper.
We are the local news.
We’ve built this trust on 50 years of credibility, community, and consistency.
When your ad appears in our paper, you’re noticed, remembered, and chosen.
Judge Us by the Company We Keep
Ryan Maloney
President | Julio's Liquors
"We’ve relied on the Community Advocate to help us build our brand and inform customers for many years. In addition to promoting our great prices and selection, we’ve used our column to educate consumers. They’ve helped us become a regional retail destination."
Janel Maysonet
SVP & CMO | Avidia Bank
"The Community Advocate has been a great partner for local marketing. Avidia uses the Advocate to reinforce our message to area consumers in both the residential and business sectors. The Advocate has also been a great help in publicizing the local donations we make..."
See What Happens When You Show Up Here
Ryan Maloney
President | Julio's Liquors
"We’ve relied on the Community Advocate to help us build our brand and inform customers for many years. In addition to promoting our great prices and selection, we’ve used our column to educate consumers. They’ve helped us become a regional retail destination."
Janel Maysonet
SVP & CMO | Avidia Bank
"The Community Advocate has been a great partner for local marketing. Avidia uses the Advocate to reinforce our message to area consumers in both the residential and business sectors. The Advocate has also been a great help in publicizing the local donations we make..."
You know your business. We know the local market. Together, we’ll create a customized plan
that fits your budget and goals, and makes your brand part of the community conversation.
Lets Create A Strategy Just For Your Business
You know your business. We know the local market. Together, we’ll create a customized plan
that fits your budget and goals, and makes your brand part of the community conversation.
Be The Story
Apply for a full feature story when you advertise with us:
Anyone can post on social media. But when you're covered
by an established newsroom with decades of community trust, Your message provides credibility and connection.
If selected, you’ll receive a full write-up published in both print and on our high-traffic website, reaching thousands of loyal local readers who trust what they read here.
Your featured story will be written by one of our in-house, professional journalists. Your feature will build authority, credibility, and name recognition in the communities you serve.
A feature in the local paper highlights your importance in the community and your commitment to local customers. Readers will see you as a vital part of the local economy.
Tell us you're interested when you request your consultation.
Be The Story
Apply for a full feature story when you advertise:
Anyone can post on social media. But when you're covered by an established newsroom with decades of community trust, your message provides credibility and connection.
If selected, you’ll receive a full write-up published in both print and our high-traffic website, reaching thousands of loyal local readers who trust what they read here.
Your story will be written by one of our in-house, professional journalists. Your feature will build authority, credibility, and name recognition in the communities you serve.
A feature in the local paper highlights your importance in the community and your commitment to local customers. Readers will see you as a vital part of the local economy.
STILL NOT SURE?
Frequently Asked Questions
How much does it cost to advertise in The Community Advocate?
We have options for businesses of all sizes. Ads range from $70-$1600 per week, which includes a free strategy consultation, advertising plan, and ad design. We work with you to build a campaign that'll create maximum visibility for the budget you have.
Do you only offer print ads?
We offer a variety of ad mediums for you to choose from, including the print newspaper, our high-traffic website, and digital. We’re happy to explain each of these in detail to you, and help build a plan that works best for your business, budget, and ideal customer base.
What is your service area?
We’ve been serving Westborough, Northborough, Shrewsbury, Southborough, Marlborough, Hudson and Grafton for 50 years.
How much information can you fit in an ad?
Great question! We can fit quite a bit of information in an ad- but we don’t design ads that way. Thanks to our decades of experience connecting local customers and businesses, we have a knack for knowing what will resonate in your ad. We’ll ask you questions that will help us design messaging that will best connect with new local consumers
What is your circulation?
We’re actually the number one weekly paper in Central MA! We have 19,000 print circulation weekly, greatly exceeding the weekly circulation of the large daily newspapers in the area.
Why is it better to run a series of ads rather than a single ad?
Unfortunately, it’s ineffective to just run a single ad. Studies show (and at this point, it’s basically fact) that consumers need to see messaging about a business five times before that name will register with the consumer. They need to see positive messaging 10-15 times before they will consider trusting a new business and changing their buying habits.
Aren't newspapers dying off?
Some of them, yes. Large newspapers, specifically, are definitely facing challenges and losing readership because their content is not unique or special. True community papers with hyper-local content are actually growing! The Community Advocate has stayed true to its mission and now it is the lifeblood of local communities hungry for accurate, local information.
What is a Periodical Postal Designation and why does it matter?
We’re extremely proud to have a Periodical Postal Designation. A Periodical Postal Designation (now called Periodicals Mail) is a special USPS status reserved for trusted, professionally published newspapers and magazines. It means The Community Advocate is delivered only to qualified, engaged subscribers (not random households), ensuring your ad reaches readers who are loyal, local, and paying attention. It also signals credibility: your business appears alongside respected journalism in a publication that meets strict postal and editorial standards.
Have another question? Let us know.
STILL NOT SURE?
Frequently Asked Questions
How much does it cost to advertise in The Community Advocate?
We have options for businesses of all sizes. Ads range from $70-$1600 per week, which includes a free strategy consultation, advertising plan, and ad design. We work with you to build a campaign that'll create maximum visibility for the budget you have.
Do you only offer print ads?
We offer a variety of ad mediums for you to choose from, including the print newspaper, our high-traffic website, and digital. We’re happy to explain each of these in detail to you, and help build a plan that works best for your business, budget, and ideal customer base.
What is your service area?
We’ve been serving Westborough, Northborough, Shrewsbury, Southborough, Marlborough, Hudson and Grafton for 50 years.
How much information can you fit in an ad?
Great question! We can fit quite a bit of information in an ad- but we don’t design ads that way. Thanks to our decades of experience connecting local customers and businesses, we have a knack for knowing what will resonate in your ad. We’ll ask you questions that will help us design messaging that will best connect with new local consumers
What is your circulation?
We’re actually the number one weekly paper in Central MA! We have 19,000 print circulation weekly, greatly exceeding the weekly circulation of the large daily newspapers in the area.
Why is it better to run a series of ads rather than a single ad?
Unfortunately, it’s ineffective to just run a single ad. Studies show (and at this point, it’s basically fact) that consumers need to see messaging about a business five times before that name will register with the consumer. They need to see positive messaging 10-15 times before they will consider trusting a new business and changing their buying habits.
Aren't newspapers dying off?
Some of them, yes. Large newspapers, specifically, are definitely facing challenges and losing readership because their content is not unique or special. True community papers with hyper-local content are actually growing! The Community Advocate has stayed true to its mission and now it is the lifeblood of local communities hungry for accurate, local information.
What is a Periodical Postal Designation and why does it matter?
We’re extremely proud to have a Periodical Postal Designation. A Periodical Postal Designation (now called Periodicals Mail) is a special USPS status reserved for trusted, professionally published newspapers and magazines. It means The Community Advocate is delivered only to qualified, engaged subscribers (not random households), ensuring your ad reaches readers who are loyal, local, and paying attention. It also signals credibility: your business appears alongside respected journalism in a publication that meets strict postal and editorial standards.
Have another question? Let us know.
We’re More Than a Newspaper.
We ARE The Local News
Every week, thousands of readers open The Community Advocate looking for more than headlines. They’re
looking for a sense of connection- to their neighborhoods, their schools, their businesses, and each other.
That’s where your ad shows up, and that’s how your business is remembered.
Prefer to message us? Phone: 508-366-5500
Email: [email protected]
© Copyright 2025 Community Advocate 32 South St., Westborough, MA | Terms of Use | Privacy Policy
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Located at 32 South St. Westborough, MA 01581
communityadvocate.com
We’re More Than a Newspaper. We ARE The Local News
Every week, thousands of readers open The Community Advocate looking for more than headlines. They’re looking for a sense of connection- to their neighborhoods, their schools, their businesses, and each other.
That’s where your ad shows up, and
that’s how your business is remembered.
Prefer to message or call us?
Phone: 508-366-5500
Email: [email protected]
© Copyright 2025 Community Advocate
32 South St., Westborough, MA
| Terms of Use | Privacy Policy |
Located at 32 South St.
Westborough, MA 01581
communityadvocate.com
Powered by BLOX Content Management
System from BLOX Digital.